Rema: A Historic Cover Star for Rolling Stone

Rema just made history as the first Black African artist to grace the cover of Rolling Stone’s prestigious Future of Music issue. The fourth edition of this publication highlights emerging artists shaping the industry, and Rema’s inclusion is a huge moment for African musicians on the global stage.

READ ALSO: Record Revenues and Royal Endorsement Push Afrobeats to New Heights

In Austin, Texas, he wasn’t just on the cover—he also performed at Rolling Stone’s SXSW Future of Music concert. Reflecting on the milestone, the Crown Prince of Afrobeats said, “It is a tremendous honour! I feel fortunate, and I know for the young people at home who look up to me, they’re proud.” His words hit home, especially for the youth in Benin City, Nigeria, where he continues to be a symbol of possibility and ambition.

Rema joins an exclusive list of Nigerian artists who have been on Rolling Stone covers before—Burna Boy for Rolling Stone UK and the legendary Fela Kuti for Rolling Stone Africa.

Tems Takes Centre Stage at Dreamville Festival

Another major moment this week came with the announcement that Tems will be part of the Dreamville Festival line-up this April, sharing the stage with heavyweights like J. Cole and Lil Wayne. As the only Afrobeats artist on the bill, she’s set to bring the genre to an even bigger audience. Dreamville is known for its diverse mix of talent, and her presence there is yet another sign that Afrobeats is becoming a staple on the global music scene.

Celebrating Milestones: Teni and Phyno

This week also marked big anniversaries for two homegrown talents. Teni celebrated four years of her debut album, ‘Wondaland’, a genre-blending project that fused Afropop, emo-trap, house, and highlife. Inspired by her love for amusement parks, she created an album designed to entertain and educate, seamlessly switching between Yoruba, English, and Pidgin.

Meanwhile, Phyno celebrated 11 years since dropping his debut album, ‘No Guts No Glory’. A defining moment in Igbo rap and Afrobeats, the album featured heavy-hitters like P-Square, Omawumi, Olamide, Stormrex, Flavour N’abania, Runtown, Ice Prince, M.I, Mr Raw, Timaya, and Illbliss. Shortly after its release, the project earned widespread recognition and remains a cultural touchstone for a new generation of artists.

A Wave of New Music

Afrobeats didn’t just make history this week—it also delivered fresh sounds. Ladipoe, the self-proclaimed “Rap Samurai,” kicked off his year with ‘I No Be God’, a track that explores human imperfection while diving deep into themes of love and self-reflection. The release comes just as he racks up nominations for Best Rap Single and Lyricist on the Roll at the Headies.

Other exciting new music includes:

• Zlatan & FOLA – “Get Better”

• T.I Blaze – “Introduction”

• Poco Lee, Shoday & Rahman Jago – “Hey Jago”

• Ejoya Class of ‘24 – “Flow State (EP)”

• Lady Donli – “Keep On Loving Me (Biko Biko)”

• Khaid – “For You”

• Kaestyle & Tml Vibez – “Shalaye”

• Iyanya – “Yebo!”

• Kcee – “Abeg”

With every major achievement, Afrobeats continues to push boundaries, proving that its influence isn’t just growing—it’s unstoppable. From magazine covers to festival stages and groundbreaking new music, this past week was yet another reminder that the genre isn’t just making waves; it’s shaping the future of music worldwide.

The post Afrobeats on the Rise: A Historic Week for African Music Superstars appeared first on African Leadership Magazine.

Royal Recognition: The King’s Music Room

In a remarkable gesture underscoring the global reach of African music, King Charles III launched The King’s Music Room, an exclusive feature on Apple Music. This playlist, personally curated by the King, spans ten decades and includes contributions from a diverse roster of artists, among them Nigerian Afrobeats stars Davido and Fave, as well as the legendary South African singer Miriam Makeba. The inclusion of these artists highlights the growing appreciation of African music within global contexts.

READ ALSO: Royal Vibes: How Afrobeats and Davido Brought Nigeria’s Sound to King Charles III

The royal endorsement is a testament to Afrobeats’ increasing prominence on the world stage. King Charles III emphasised music’s deep connection with memory and cultural celebration, stating, “Throughout my life, music has meant a great deal to me,” and recognising its power to bring joy, comfort, and unity. This recognition not only elevates the profiles of the featured artists but also sheds light on the vibrant musical landscapes of the Commonwealth, reinforcing the importance of diverse voices in today’s music industry.

Celebrating Five Years of TurnTable Charts

As Afrobeats continues its ascent, the TurnTable charts celebrated five years of tracking Nigerian music statistics. Co-founded by Similoluwa Adegoke and Ayomide Oriowo, TurnTable has solidified its reputation as Nigeria’s longest-running music chart, providing a credible reflection of the country’s music consumption habits.

Before TurnTable’s inception, tracking music statistics in Nigeria was often fragmented and unreliable. Now, through strategic partnerships with streaming services and industry stakeholders, the platform provides comprehensive charts covering singles, albums, and genres. Adegoke highlighted the ongoing quest for credibility, stating, “We’ve always known that what’s going to give us credibility is the numbers.” Their success has transformed TurnTable certification plaques into highly coveted industry recognitions.

Record Revenue Returns from Spotify

In a groundbreaking revelation, Nigerian artists have collectively earned over ₦58 billion in royalties from Spotify in 2024, more than doubling the previous year’s earnings. This remarkable financial growth reflects not only the surging popularity of Nigerian music at home but also its expanding international appeal.

Spotify’s 2024 Loud & Clear report revealed that over one billion new listeners discovered Nigerian artists this year. Additionally, the number of Nigerian artists earning over ₦10 million in royalties has more than doubled. Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, reaffirmed the platform’s commitment to supporting Nigerian musicians, stating, “The incredible growth of Nigerian music is a testament to the talent and creativity within Nigeria, and we are proud to support its continued rise.”

As Nigerian music’s global footprint expands, discussions are emerging about necessary infrastructural improvements in Nigeria’s internet services and economy to further enhance streaming capacities and artist visibility.

Notable New Releases

This week also brought a fresh slate of new music that is already making waves:

Davido – Be There Still: A highly anticipated single from his upcoming album 5ive, reflecting on his journey and determination in the industry.

Ruger – Toro

Wizard Chan & Odumodublvck – Flako

BhadBoi OML & Gimba – 247

Yemi Alade – Iyanu

Tay Iwar – Bad Belle

These releases embody the dynamic spirit of Afrobeats, showcasing its capacity to innovate and resonate with audiences worldwide.

As Afrobeats garners unprecedented recognition and financial success, the future looks brighter than ever for African music. With royal endorsements and an expanding global audience, the genre is poised to influence the global music industry significantly. The increasing revenue generation and milestones like TurnTable’s five-year anniversary further underscore the immense talent and cultural depth emerging from Nigeria and the broader African continent.

The key question now is: how will the industry adapt and evolve to sustain this momentum? With strategic investments in infrastructure and continued support for artists, Afrobeats is set to enter an even more exciting chapter, cementing its place as a powerful voice for Africa in the global music landscape.

The post Record Revenues and Royal Endorsement Push Afrobeats to New Heights appeared first on African Leadership Magazine.

The music video has received a warm reception from critics, fans and esteemed music directors such as TG Omori hailing his latest creative endeavour. The accompanying music video for ‘Kese’ features vibrant scenes that depict Wizkid enjoying life surrounded by friends, models, and dancers. Afrobeats reviewer Vivz praised the video for its authentic party atmosphere, stating, “He is vibing, he is in his element. This is exactly what the song makes you feel like, representing the joy and excitement of being with your people and having a great time.”

READ ALSO: The Beats of Change: New Music Friday is Here Again

Wizkid joins an elite group of Afrobeats artists who have stepped behind the camera, including Burna Boy, Cruel Santino, and Tems, making his directorial debut a notable milestone in his already illustrious career.

In addition to Wizkid’s impactful release, music star Joeboy has made waves with his emotional track ‘Taxi Driver.’ In this poignant single, he reflects on the pain and regret of falling in love with the wrong person, expressing the heartache and lessons learned along the way. His sincere delivery and relatable storytelling resonate deeply, marking an impressive start to his music journey in 2025.

The week was filled with exciting new music releases that are definitely worth celebrating. One of the standout releases was TAR1Q’s “Must Have Been,” which showcased his impressive artistry and talent. The song is a testament to TAR1Q’s growing presence in the music scene.

Another notable release was the collaborative effort of ID Cabasa, Zlatan, and T.I Blaze on “Bere Mi (Reimagined).” This fresh twist on the original song brought a new level of energy and excitement to the Afrobeats landscape. The combination of these three talented artists resulted in a unique sound that is sure to get fans moving.

PsychoYP also dropped a new track, “Different Pattern,” which showcased his signature style and flair. The song is a great addition to PsychoYP’s discography and is sure to please fans.

Candy Bleakz delivered a heartfelt track with “My Dear,” which showcased her vocal range and emotional delivery. The song is a beautiful expression of love and longing.

Oladips also released a new track, “Aeroplane,” which offered a fresh perspective and style. The song is a great example of Oladips’ creativity and talent.

Finally, the collaboration of Runda and Peruzzi on “Hold Me Down” added further excitement to the Afrobeats landscape. The combination of these two talented artists resulted in a catchy and upbeat track that is sure to get fans dancing.

As Afrobeats continues to bloom, this week’s releases exemplify the genre’s dynamic nature and its ability to connect with fans on both personal and universal levels. The genre’s influential artists are not only pushing musical boundaries but also setting new standards in creativity and storytelling, cementing Afrobeats’ status as a global phenomenon.

The post Highlights of the Week in Music: Afrobeats Still Topping Charts appeared first on African Leadership Magazine.

The self-acclaimed ‘Sabi Girl’ emerged victorious with two wins at the prestigious awards for Best International Act and Best African Music Act. This marked a historic moment, as she became the first female in 16 years to achieve such feats. This milestone is not just a triumph for African music but also a significant step forward for women in the industry, as the push for gender equity in music gains momentum.

READ ALSO: The Beats of Change: New Music Friday is Here Again

In the words of music executive and MOBO Voting Academy member Gracey Mae, “Ayra Starr makes history as the first female winner of the MOBO’s Best African Act award in 16 years! The night was doubly sweet with her also taking home Best International Act. Congratulations, Sabi Girl—you deserve this and more.”

She further expressed her delight at contributing to the voting process and shared her hopes for future wins, stating, “So happy to have consulted on the Best African Act Award this year. Can’t believe I’ve been a Voting Academy member for four years! Here’s to more wins in 2025.”

The MOBO Awards, which stand for Music of Black Origin, were founded in 1996 by Kanya King and Andy Ruffell to recognise and celebrate Black music and culture in the UK. With a voting academy composed of over 250 music professionals, the awards bolster the visibility of Black artists and musicians across genres.

As the MOBO Awards spotlighted Afrobeats’ achievements, New Music Friday delivered fresh sounds that further invigorated the scene. This week, Burna Boy made a strong statement with his newly released track Update, a sonically charged tune that samples and pays homage to British R&B band Soul II Soul’s hit song Back to Life (However Do You Want Me), released on 30 May 1989.

Lyrically, Burna Boy reflects on his rise to fame, celebrating his wealth and the luxurious lifestyle that accompanies success—fruits of his relentless labour. However, his relationship with the industry was not always smooth in the early days of his career. It took fierce determination, hard work, talent, and unwavering self-belief to evolve into the celebrated Grammy-winning artist he is today. Update serves as a precursor to his highly anticipated eighth studio album, No Sign of Weakness, further demonstrating his commitment to his craft and his status as a globally recognised artist.

New Music Friday continues to play a crucial role in promoting Afrobeats. Offering artists a platform to release tracks that can quickly ascend the charts. This week’s releases showcased the genre’s diversity, with new music from a range of artists, including:

Seyi Vibez – Children of Africa (EP)
Shallipopi – Laho
Lojay – Somebody Like You
Bella Shmurda – Verily
Ajebo Hustlers – Onorato (EP)
Niphkeys, Odumodublvck, May D, Smada & Fatboy – Conse
L.A.X – Lockdown
Yarden ft. Taves – Ifeoma

According to projections, Africa’s music streaming revenues are set to soar from $92.9 million in 2021 to an estimated $314.6 million by 2026, underscoring the growing global appetite for Afrobeats. The genre’s rapid ascent reflects its deep roots in African culture, weaving tales of love, struggle, and celebration that resonate with audiences far beyond the continent.

As Afrobeats continues its rise in the global music arena, the achievements of artists across the globe continue to serve as proof of the genre’s power and versatility. The ongoing drive for recognition, equity, and artistic expression fosters a thriving ecosystem that champions both established and emerging talents.

The post Afrobeats Latest Music, Awards, and Global Outlook appeared first on African Leadership Magazine.

The tradition of releasing music on Fridays, known as “New Music Friday,” was officially launched on 10 July 2015. The International Federation of the Phonographic Industry (IFPI) spearheaded the initiative, aiming to streamline global release schedules. Releasing music on a Friday maximises an artist’s chance of charting on Billboard, which tracks sales from Friday to Thursday each week.

READ ALSO: New Music Friday: Africa’s Contribution to Global Music

According to Luminate, a music data research firm, an estimated 120,000 new songs are uploaded to streaming platforms daily as of 2023—a significant increase from 93,400 per day the previous year. This surge highlights the ever-expanding landscape of digital music consumption.

One of the defining trends in global music remains the unstoppable rise of Afrobeats. With over 15 billion streams recorded, the genre’s infectious rhythms and high-energy beats have propelled it from West Africa into mainstream music worldwide. This cultural shift underscores the growing influence of African music on the global stage.

Leading this week’s lineup is Asake, the “Mr. Money With the Vibe” himself. He returns with “Why Love,” a soulful and heartfelt track produced by his longtime collaborator, Magicsticks. This release marks a new chapter in his career, as it is his first official single since parting ways with Olamide’s YBNL label in late 2024. Now operating under his own imprint, Giran Republic, Asake embarks on an independent journey that promises more exciting releases.

Other notable releases include:

Ayra Starr – “All The Love”: A testament to her evolving artistry, Ayra Starr’s latest offering captivates with her soulful voice and evocative lyrics. A must-listen.

Adekunle Gold – “Obimo”: A masterful blend of highlife, Afrobeats, and alternative sounds, “Obimo” harkens back to his breakout hit “Sade,” which won Best Alternative Song at the 2015 Headies. The track beautifully fuses traditional influences with contemporary production.

Ruger – “Jay Jay”: A high-energy track showcasing Ruger’s sharp lyricism and versatility. “Jay Jay” reaffirms his status as one of Afrobeats’ most consistent hitmakers.

Tyla & Sean Paul – “Push 2 Start (Remix)”: A thrilling collaboration that merges old and new sounds. With its infectious beat and catchy melody, this remix stands out as a highlight of the week.

T.I Blaze – “Trenches Luv”: A poignant reflection on love’s struggles in a challenging environment. T.I Blaze delivers emotive vocals and relatable lyrics, making “Trenches Luv” a powerful listen.

Bad Boy Timz – “Later”: A soulful track that highlights his vocal range and songwriting prowess. With its heartfelt lyrics, “Later” is a standout addition to this week’s lineup.

This week’s New Music Friday is a celebration of sound and culture, showcasing a diverse mix of artists and genres. From the pulsating rhythms of Afrobeats to the soulful melodies of R&B, there is something for everyone. As music continues to evolve and connect people across the world, one thing remains certain: the power of sound to unite and inspire is truly unmatched.

The post The Beats of Change: New Music Friday is Here Again appeared first on African Leadership Magazine.

Recent data from Spotify speaks volumes. Between 2017 and 2022, the number of Afrobeats tracks streamed skyrocketed by 550%. In 2023 alone, Afrobeats was streamed over 14 billion times, with cities such as London, Paris, and Nairobi leading the way. This surge is not merely a trend but a testament to the genre’s widespread appeal and resonance across different cultures. The globalisation of music has been greatly aided by the digital revolution, allowing artists from Africa to collaborate with Western pop icons and reach international audiences, further cementing the genre’s place on the global stage.

READ ALSO: New Music Friday: Afrobeats and Global Dominance

A Promising Market for Afrobeats

Afrobeats has transitioned from a niche genre to one of the most popular musical styles worldwide. Artists like Burna Boy, Wizkid, and Davido have become household names not just in Africa but around the world. This success is bolstered by platforms like New Music Friday, which highlight African tracks, giving these artists vital exposure on major streaming services like Spotify and Apple Music. Such platforms not only showcase African talent but also promote cultural exchange, helping artists share their stories and sounds with a global audience.

As collaborations between Afrobeats artists and Western pop stars increase, the genre’s influence continues to expand, drawing in fans from diverse musical backgrounds. This cross-cultural exchange contributes to a richer, more vibrant music scene that transcends geographical boundaries.

Rema’s Return with ‘Baby (Is It A Crime)’

In this exciting landscape, the Crown Prince of Afrobeats, Rema, makes his grand return with the highly anticipated track “Baby (Is It A Crime).” This release is particularly significant as it samples the 1985 classic “Is It A Crime” by the legendary band Sade, led by the iconic Nigerian-British Singer Helen Folasade Adu. This nod to his musical forerunners showcases Rema’s respect for the artistry that came before him, while simultaneously setting the pace for his contemporaries in the Afrobeats scene.

“Baby (Is It A Crime)” encapsulates the essence of modern Afrobeats, merging nostalgic elements with innovative sounds. Rema’s lyrics and infectious melodies create an emotional connection, making it a track that resonates with listeners worldwide. His ability to fuse contemporary beats with classic influences speaks to the dynamic evolution of the genre.

Other Noteworthy Releases

Rema isn’t alone in this wave of incredible new music. Other notable releases this week include:

• Joeboy ft. Tempoe – SMH: A groovy track that highlights Joeboy’s signature romantic flair.
• Peruzzi – Mad Me: A vibrant song filled with catchy hooks and lively beats.
• Yemi Alade – Keys To Your Heart: Alade continues to showcase her dynamic range and Afrocentric style.
• Dai Verse – DND: A fresh voice with a contemporary sound that’s making waves.
• Liya – Don’t Hold Me Back (EP): A promising EP that showcases Liya’s unique style and vocal prowess.
• Erigga ft. Phyno – Up Iweka: A collaboration that unites talent, featuring engaging lyrics and an irresistible vibe.

In a world increasingly driven by the rhythm of sound and the consultation of emotion, music remains the ultimate form of expression. Africa’s role in the global music scene is pivotal, particularly through the rise of Afrobeats, which not only entertains but also informs and connects individuals across the globe. As we celebrate new releases and the return of artists like Rema, it’s clear that the African music ecosystem is thriving.

The post New Music Friday: Africa’s Contribution to Global Music appeared first on African Leadership Magazine.

As of October 2024, the Recording Academy’s voting membership consists of approximately 66% men and 28% women, with 6% preferring not to disclose their gender. Ethnically, 37% of new voting members identify as white, 27% as Black or African American, 9% as Hispanic or Latin, and 5% as Asian. Additionally, 50% of new members are people of colour, and 46% are under the age of 40. The total voting membership exceeds 13,000, according to the Academy.

READ ALSO: Grammys: Global Recognition of the African Music Industry

This year’s edition saw Afrobeats stars leading the charge in the newly introduced category ‘Best African Performance’. The category celebrated its second consecutive outing, with “Queen of Popiano” Tyla winning the inaugural edition in 2024.

Nigeria’s rebel queen, Tems, emerged victorious with her track “Love Me Jeje,” which samples the late 90s song of the same name by veteran Nigerian singer Seyi Sodimu. She triumphed over fellow countrymen Burna Boy, Asake, Wizkid, Yemi Alade, Davido, Lojay, and Chris Brown to win the groundbreaking accolade. This victory not only reflects the innovation within contemporary African music but also underscores the continent’s growing influence in the global music scene.

Tems had previously won her first Grammy Award for Best Melodic Rap Performance on 5 February 2023, for her contributions to the song “Wait For U,” where she collaborated with Future and Drake. This latest win is her first individual honour at the Grammy Awards.

As the Grammy Awards continue to evolve, it is evident that they not only recognise excellence in recorded music but also serve as a reflection of shifts in the global music landscape. The introduction of the category celebrating African performance marks a significant step towards inclusivity, enabling multifaceted genres like Afrobeats, highlife, and other rich African musical traditions to receive the recognition they deserve.

The African music industry has come a long way, and it is pertinent to examine the lessons we can learn from this journey: the sacrifices made by our noble forerunners, the challenges faced by the African music industry, and what the future holds for African music on the global stage.

According to famed music executive and Recording Academy member Gracey Mae, “A lot of effort went into ensuring that Africa received a category that represented the many genres of music across the continent. It took several proposals, data collection, focus groups, internal canvassing, African member recruitment, and the numerous mainstream moments to ensure Africa had a seat at the table.”

She added, “More needs to be done for Afrobeats and African music to be considered mainstream genres. They have to be part and parcel of pop culture’s consciousness through film, sports, food, and fashion. Within the Academy, we will see progress when we have more African members speaking for us; if we don’t tell our stories, others will.”

Despite these strides, African artists—especially women—continue to face myriad challenges that hinder their full potential within the music industry. Gender disparities remain a pressing issue, with women comprising just 28% of the Recording Academy’s voting membership, a figure that likely mirrors broader industry trends. The underrepresentation of women, particularly from marginalised communities, continues to impact visibility, opportunities, and access to resources for female musicians.

Additionally, African female artists often face socio-cultural barriers that can impede their careers. Societal expectations, stigma surrounding female expression, and limited access to funding and media exposure frequently present obstacles. Yet, artists like Tems serve as beacons of hope, breaking barriers and inspiring the next generation of female musicians to embrace their artistry without fear or limitation.

With the momentum generated by recent Grammy wins and the establishment of dedicated categories for African performances, the future of African music appears brighter than ever. The visibility gained through platforms like the Grammys provides opportunities for international collaborations, marketing, and audience expansion. As digital innovations continue to shape the music industry, African artists are increasingly finding ways to reach global audiences, transcending geographical boundaries and cultural barriers.

The growing popularity of Afrobeats and other African genres signals a cultural shift in global audiences’ desire to engage with Africa’s diverse sounds. As collaborations and influence-sharing between international stars and African artists continue to flourish, African music is set to play a more significant role in the global music narrative. With success at the Grammy Awards and ongoing advocacy for greater representation, African artists—including women—are poised to take their rightful place in music history, driven by their talent, resilience, and the rich variety of African sounds.

The post Celebrating African Talents: A Look at the 67th Grammy Awards appeared first on African Leadership Magazine.

With platforms like Spotify, Boomplay, and Apple Music putting African artists on playlists from Lagos to London, the industry is thriving. Streaming revenue is skyrocketing, and the hustle doesn’t stop there. Merch, licensing, concerts—it’s all part of an ecosystem that’s as creative as it is lucrative.

READ ALSO: The Significance of New Music Friday in Africa’s Music Ecosystem

According to industry projections, between 2022 and 2027, the African music industry is expected to grow at an impressive compound annual growth rate (CAGR) of 8.99%. Artists like Burna Boy, Wizkid, Davido, Rema, Die Antwoord, Diamond Platnumz, Master KG, Kizz Daniel, Seyi Vibez, Ayo Maff, Llona, Young Jonn, Tyla, Tems, Aya Nakamura, Ayra Starr, Yemi Alade, Asake, King Promise, Odumodublvck, Shallipopi, and Uncle Waffles are making hits.

And then there’s the cultural exchange. Collaborations with global artists are opening doors, breaking boundaries, and proving that African music is not just in the conversation; it is the conversation.

New Music Friday: Africa’s Hottest Tracks This Week

This week’s releases are a vibe. Here’s what you should be playing on repeat:

• Teni – “Money”: Feel-good vibes wrapped in Teni’s unmistakable style. It’s all about the chase for happiness and success.
• TML Vibez – Pawon Boy (Deluxe): A fresh take on a fan favourite, packed with energy and fire beats.
• Magixx – “Winter & Summer”: Melodic, emotional, and genre-bending—perfect for those dual moods.
• Guchi – “Tsunami”: High-energy, dance-ready. Guchi’s here to shake things up.
• Krizbeatz – Daddy Daycare (Album): Versatile and vibrant, this album is a sonic celebration.
• Dremo – “New Me”: Raw, personal, and reflective. Dremo’s evolution in music hits hard.

There’s no stopping the rise of African music. It’s creativity on full display, culture being preserved and transformed, and the future being written one hit song at a time. Wherever you are, turn up the volume and let Africa’s rhythms take you somewhere unforgettable this week.

The post Trending African Music Releases This Week appeared first on African Leadership Magazine.

But First, Data on a Flourishing Industry

The past few years have shown remarkable growth in the African music industry. Recent analyses predict that the market will expand by an impressive 10.68% between 2022 and 2027, with projections estimating a value of approximately $49.37 million by 2027. This growth is driven by a rise in local talent, increasing international interest, and a burgeoning audience eager for new sounds and collaborations.

READ ALSO: The Significance of New Music Friday in Africa’s Music Ecosystem

Streaming has been a key factor in this growth. Music streaming revenues in Africa are projected to soar from $92.9 million in 2021 to a staggering $314.6 million by 2026. This surge is pivotal for artists, granting them access to global platforms and enabling the affordable distribution of their music beyond local borders.

The entertainment sector as a whole, encompassing music production, talent management, and live events, is thriving. In 2023 alone, start-ups in the music space collectively raised an impressive $13.9 million in funding—a significant increase compared to previous years. This influx of investment underscores the industry’s potential and the entrepreneurial spirit driving the creative economy.

New Music Friday Releases

Here are some of the most exciting new music releases from Africa this week:

1. Black Sherif – “Lord I’m Amazed”: A melodic journey blending Drill with heartfelt lyrics, resonating deeply with listeners.

2. Skibii – “Carry For Head”: A track that combines a catchy rhythm with playful lyricism, guaranteed to get anyone moving.

3. Terry Apala x Bella Shmurda – “Bride Price”: A collaboration that seamlessly merges traditional African sounds with contemporary beats, creating a unique auditory experience.

4. Dej Loaf x Runtown x Libianca – “Up or Down”: A genre-bending project showcasing each artist’s talents in a harmonious fusion, appealing to a diverse audience.

The African music industry’s positive growth reflects its immense potential. As we celebrate African music, we embrace its power to connect, tell our stories, and inspire change.

The post Africa is Competing in the Global Music Market appeared first on African Leadership Magazine.

Streaming platforms first emerged in Africa around the early 2010s, largely due to the continent’s increasing access to the internet, mobile phones, and smart devices. Netflix, one of the pioneers of global streaming, officially launched its service in Africa in 2016. Initially, its library was dominated by foreign content, but over time, the platform began investing in African content, producing original films and series, and collaborating with local creators.

READ ALSO: Streaming Services are Redefining Africa’s Entertainment Consumption

One of the most notable platforms is Showmax, a subsidiary of the South African media group MultiChoice. Launched in 2015, Showmax quickly became a major player in the African streaming scene, providing an extensive collection of both international and African films and TV shows. The platform was tailored to local tastes, featuring African cinema and series alongside popular international titles, to cater to the unique cultural and linguistic diversity of the continent.

The rise of streaming platforms in Africa is largely driven by the rapid growth of mobile internet, which has facilitated access to on-demand content. Mobile subscriptions in Africa have soared in recent years, with millions of Africans using smartphones to browse the internet, watch videos, and stream movies and shows. According to a report by the GSMA, mobile internet penetration in sub-Saharan Africa is expected to reach 50% by 2025, making it a significant medium for digital entertainment.

The rise of local content has been another game-changer, offering films and series that resonate with African audiences by reflecting their experiences, cultures, and values. African streaming platforms like Showmax, iROKOtv, and the pan-African service Kwesé Play are offering locally produced content in a variety of languages, including Swahili, Yoruba, Zulu, and Hausa, creating new trends and generating excitement around African storytelling.

The accessibility and affordability of streaming services have made them an attractive alternative for many consumers. Traditional television in many African countries is hindered by high costs, poor infrastructure, and a lack of diverse content. Streaming, on the other hand, provides a more affordable and flexible option. With data costs falling and mobile networks expanding, streaming services have become increasingly viable for a wide segment of the population.

Local Talent and Global Exposure

Streaming platforms have also provided African filmmakers with a powerful platform to showcase their work to a global audience. Content that was once confined to local cinemas or television networks can now reach millions of viewers worldwide. This not only increases the visibility of African talent but also attracts international collaborations and investments. A prime example is Netflix’s Blood & Water, a South African teen drama that gained international acclaim after its release in 2020. The series, which follows the life of a high school student who uncovers a family mystery, was lauded for its high production values, diverse cast, and compelling storytelling.

African filmmakers now have the opportunity to tap into global markets without leaving the continent. In fact, the success of African content on platforms like Netflix has created a ripple effect, with other global streaming services like Amazon Prime Video and Disney+ now looking to invest in African talent. This influx of global interest has created new opportunities for local film producers, actors, directors, and writers, allowing them to expand their careers beyond their home countries.

With rising internet penetration, increased investment in local content, and a burgeoning creative industry, Africa’s film sector is poised for further growth. Streaming platforms will continue to play a pivotal role in this transformation, shaping the way African content is produced, distributed, and consumed. In the years to come, Africa’s streaming platforms will not only transform the local entertainment industry but will also cement the continent’s position as a global cultural powerhouse.

The post Using Streaming Platforms to Uncover Value in Africa’s Movie Industry appeared first on African Leadership Magazine.