A global Afrobeats sensation, Davido has reshaped the music industry with his infectious rhythms and groundbreaking achievements. From being the first African artist to perform live at the MOBO Awards to featuring on the FIFA World Cup 2022 theme song, he has continuously elevated Afrobeats on the global stage. Known for hits like Fall and If, Davido has earned numerous accolades, including BET and MTV awards, while selling out iconic venues such as London’s O2 Arena. His four Grammy nominations further solidify his status as a trailblazer in African music. His influence extends beyond fans worldwide—to the British monarch himself.

Recently, King Charles III made headlines with his curated Apple Music playlist, The King’s Music Room, featuring a blend of global sounds from legends such as Beyoncé, Bob Marley, Kylie Minogue, and Miriam Makeba. Among these carefully selected tracks is Davido’s Kante, featuring Fave—a song rich in contemporary Afrobeats elements and Pidgin lyrics.

“This song features lyrics in Pidgin, which I love in all its forms, and in which I attempted to make a speech when I last visited Nigeria,” the King remarked. He further acknowledged the genre’s global dominance, stating, “I understand that, thanks to Afrobeats, it is becoming ever more popular around the world.”

Afrobeats has transcended borders, firmly establishing itself as a dominant force in the global music industry. Nigerian artists have redefined Africa’s musical footprint, with sold-out concerts at London’s O2 Arena and chart-topping records commanding international acclaim. Leading this movement is Davido, celebrated for his dynamic beats, cross-cultural collaborations, and electrifying performances.

London, often regarded as a second home for Nigerian artists, thrives as a hub for Afro-Caribbean music and culture. British radio stations frequently feature Afrobeats tracks, while clubs and festivals pulsate with the infectious rhythms of Naija music. Renowned British musicians, such as Ed Sheeran and Stormzy, have collaborated with Nigerian artists, reinforcing Afrobeats’ influence on the global stage.

For King Charles III, this appreciation is more than a passing interest—it reflects the genre’s undeniable cultural significance. His playlist, designed to showcase the diverse sounds of the Commonwealth, acknowledges Afrobeats’ global impact. Yet, his fascination with Nigerian culture extends beyond music—it encompasses language, people, and the vibrant spirit of the nation.

This is not the first time King Charles has attempted to bridge the gap between the British monarchy and Nigerian culture. During a 2018 visit to Nigeria, he famously greeted an audience with the phrase “How you dey?”—a widely used Pidgin expression for “How are you?” His effort to connect through Nigeria’s informal lingua franca earned admiration, and later in the speech, he playfully added, “We de try,” further endearing himself to Nigerians.

Pidgin English, a creole blend of English and indigenous Nigerian languages, is spoken by millions across West Africa. It has become a key component of Nigerian pop culture, frequently infused into music, film, and everyday conversations. King Charles’ growing appreciation for Pidgin English signifies the increasing global recognition of the language as a powerful and dynamic cultural force.

Could King Charles III Speak Pidgin?

While it remains to be seen whether King Charles III will ever master Pidgin English, his enthusiasm alone has sparked conversations about cultural inclusivity and appreciation. Many Nigerians have taken to social media, playfully imagining the King engaging in casual Pidgin banter. One Twitter user joked, “Imagine King Charles saying ‘E choke!’ or ‘No wahala!’” referencing popular Nigerian slang.

Regardless of his fluency, one thing is clear: King Charles III’s love for Nigerian music and Pidgin English underscores the unstoppable rise of Afrobeats as a global cultural phenomenon. In the words of Davido himself: “We rise by lifting others.” And in this case, Afrobeats has lifted a King.

Who knows? On his next visit to Nigeria, King Charles might just surprise everyone by saying, “Naija no dey carry last!

King Richard Igimoh is the Group Editor of African Leadership Magazine, UK

The post Royal Vibes: How Afrobeats and Davido Brought Nigeria’s Sound to King Charles III appeared first on African Leadership Magazine.

Fresh from the studio, the rising star of Nigerian hip-hop, Bkay EastGaad, has released his socially conscious track Reason Am. The song seeks to uplift Nigerians as they navigate challenging times, delivering a message of resilience and hope. This follows the success of his viral hit, Good Boys Anthem, a track that honours men who uphold integrity, treat women with respect and positively contribute to society.

READ ALSO: New Music Friday Features Wizkid’s Morayo among others Topping Charts

The ‘001 of African music, Davido, returns with a thrilling new record, Funds, featuring the talented Odumodublvck and Chike. Dedicated to women around the world, the song explores themes of love and indulgence as the artists declare their willingness to lavish their wealth on the one who completes them. The track also pays homage to African musical heritage by sampling Brenda Fassie’s iconic 1997 classic, Vuli Ndlela, showcasing Davido’s respect for the legends who paved the way.

Adding to the excitement is the collaboration between American star Khalid and Nigeria’s ‘Sabi girl’, Ayra Starr. Their duet, Make It Up To You, is a heartfelt anthem for lovers striving to overcome challenges and sustain their relationships. The track’s soulful melodies and poignant lyrics resonate deeply with audiences.

Other notable releases include:

• Blaqbonez, Ayo Maff & Bella Shmurda – Louder
• Young Jonn – Ten Times
• Pheelz, Olamide, Poco Lee & DJ YK Mule – 5am In Ojo
• Babyboy AV, Ckay & Victony – Obianuju
• Ayanfe & Fireboy DML – Laba Laba
• DJ Tunez, Wande Coal & Libianca – Promiscuous
• Tekno – Pounds & Dollars
• Fola & Bella Shmurda – Who Does That
• Skepta & Lex Luger – Alpha Omega
• 1da Banton – Baby Oku
• Lyta & Bhadboi OML – Adura Agba

Africa’s thriving music scene continues to shape the global cultural landscape, with its groundbreaking artists setting the stage for years of dominance. From innovative sounds to heartfelt storytelling, the continent’s musicians are proving that the future of music is undeniably African.

The post New Music Friday: Top 10 African Songs Dominating Playlists appeared first on African Leadership Magazine.

The king of Zanku, Zlatan, returns once more to delight his royal subjects with infectious rhythms in Gimme Your Love, enlisting Nigerian Hip-Hop legend Olamide to feature on this exciting track.

READ ALSO: New Music Friday Features Wizkid’s Morayo among others Topping Charts

Born Omoniyi Temidayo Raphael, Zlatan Ibile has made a name for himself in the Nigerian music industry as a rapper, singer, songwriter, musician, and dancer. He is also the CEO and founder of Zanku Records.

Beyond music, Zlatan has ventured into the fashion industry, launching his clothing line, ZTTW. This street fashion brand caters to urban audiences, blending modern trends with a touch of his personal style. The brand holds significant personal value for Zlatan, reflecting his journey from the streets to building a multi-million-dollar business aimed at empowering others who aspire to follow in his footsteps.

Teni and Skiibii collaborate on Jostimilo, a vibrant track for the devoted fans of Afrobeats. The two powerhouses combine their distinctive sounds and established positions in the music world, offering a tune for us all to appreciate and celebrate their artistic gifts.

Vector Tha Viper adds to his illustrious discography with A Lover Boy PTSD, his sixth studio album. Featuring a stellar lineup of artists such as Falz, Niniola, Bella Shmurda, Tiwa Savage, Majeeed, Emmsong, Jossman, Top Adlerman, Scridge, and Shado Chris, this album promises an emotional journey. It explores the V.E.C state of mind, delving into the complexities of life’s experiences, reflecting on the aftermath of his personal journey and triumphs.

Other notable releases this week include:

• Ayo Maff & Zerry DL – Find Money

• Zaiam – Move & Trips

• Emaem – A Star Now

• TR1GGA – FA TA SI

• Guchi, Odumodublvck & Masterkraft – Composure

• Bayanni & Zerry DL – For Here

• YKB – Omobanke

• Oladapo – With The Most & Friends (Vol.1)

Africa’s music industry is a constantly developing and exciting space that continues to inspire and bring joy to music lovers all over the world. The continent’s artists are constantly innovating and expanding the possibilities of music, with each new release, they show their ability to reshape the future of global music industries.

The post New Music Friday: New Releases You Can’t Miss appeared first on African Leadership Magazine.

Leading the lineup is the King of Afrobeats, Davido, with his much-anticipated first official single of the year, “Awuke.” This track is a love letter to the beauty and grace of African women, demonstrating Davido’s ability to craft music that resonates globally.

Joining him is YG Marley, the grandson of reggae legend Bob Marley, who fuses Afrobeats with Reggae in a unique blend that bridges genres. Together, they create a sound that honors both Afrobeats’ roots and Reggae’s legacy, offering fans worldwide a fresh musical experience.

Next on the list is “Order,” a powerful collaboration between Afrobeats icons Shallipopi and Olamide. Known as the “President of Pluto,” Shallipopi teams up with the legendary Olamide to produce a track that’s bound to light up dance floors across the world.

Afrobeats royalty Tiwa Savage also makes her mark this week with “Awolowo Remix,” featuring Fido. This song is an anthem of self-expression, exploring themes of survival and resilience in a challenging world.

Crayon, one of Mavin’s brightest stars, joins forces with multi-award-winning producer-turned-artist Young Jonn on “You.” This track is a dedication to the women of Africa, capturing their beauty and strength through infectious beats and captivating lyrics.

Other notable releases this week include:

• Rigo – “Summer / Morning Sun”
• Illbliss – “L X R”
• Larry Gaga, Flavour, Queen Theresa Onuorah & Phyno – “Obodo”
• Ta Liebe – Absent Mind EP

Africa’s music scene continues to evolve, solidifying its place as a global powerhouse of creativity and innovation. This week’s releases are a glimpse into the vast talent and vibrant energy African artists bring to the world stage, reminding us that African music is here to stay and inspire.

The post New Music Friday: A Global Celebration of African Sounds appeared first on African Leadership Magazine.

Tyla, dubbed the “Queen of Popiano,” returns with the deluxe version of her highly successful debut album, Tyla. The album received critical acclaim and charted in the top 25 across multiple countries, including the United States. Tyla has broken numerous records and garnered several awards, notably winning the inaugural Grammy Award for Best African Music Performance. Her musical influences include legends such as Michael Jackson, Aaliyah, Rihanna, Cassie, Ciara, Shakira, Britney Spears, and Wizkid. Her ambition is to become Africa’s first global pop star.

From Ghana, King Promise and Rayvanny deliver a heartfelt tribute to the enchanting ‘Angelina’. Their evocative lyrics bring the song’s beauty to life, resonating deeply with listeners.

Next, BOJ, a leading figure of Nigeria’s Alte movement, teams up with the talented Strandz to explore the concept of ‘Balance’—highlighting its significance in the music world and its relevance to life in general.

Not to be outdone, Shallipopi, the self-proclaimed President of Pluto, contributes to this week’s musical line-up with ‘Free Service’, a track tailored for his loyal fans, or ‘citizens of Pluto’, who continue to celebrate his distinctive sound.

Other notable releases this week include:

• Fireboy DML – Hell and Back (A COLORS Show)
• Bella Shmurda, BOJ, Krizbeatz – Mentali
• Omah Lay, Francis Mercier – Moving (Francis Mercier Remix)
• Odeal – Temptress
• Tomi Tribe, Bolu Ajibade – Wahala

As Afrobeats continues to evolve and gain global recognition, these artists remain at the forefront of the movement, pushing creative boundaries and inspiring a new generation of music lovers.

The post Afrobeats Takes Center Stage: A Week of Stellar Releases appeared first on African Leadership Magazine.

According to a report by CNBC Africa, the globalisation of African music has never been more apparent, as seen in the recent successes of African artists. Africa’s annual music streaming revenue is projected to rise to $314.6 million by 2026, up from $92.9 million in 2021, according to research.

The internet has enabled both established and emerging African musicians to showcase their talents to a worldwide audience. Davin Phillips, Executive Director at Celebrity Services Africa (CSA), emphasised the importance of social media in this transformation. He stated: “Social media, alongside other technologies, has allowed us to reach regions across the continent that previously lacked access to streaming or publishing services. We’ve been able to identify and unite the continent’s talent. Moreover, the international community is now recognising African artists, giving them the global spotlight they deserve.”

The global appeal of African music has turned many of these artists into international icons, instilling pride across the continent. The likes of Burna Boy, Wizkid, Tyla, Davido, Ayra Starr, Tems, Rema, Fireboy DML, Musa Keys, Tiwa Savage, Omah Lay, Victony, Kizz Daniel, Oxlade, Yemi Alade, Flavour, and others are working tirelessly to elevate African music to new heights.

Their impact extends beyond entertainment; they are ambassadors for Africa, challenging outdated stereotypes and showcasing the continent’s vibrancy and talent. These artists are also creating job opportunities for other African creatives, thereby contributing to the continent’s economic growth.

Music streaming will continue to be pivotal in spreading African music across the globe. According to PricewaterhouseCoopers’ (PwC) annual Africa Entertainment & Media Outlook 2023–2027, the music streaming market is expected to see sustained growth in Africa’s largest markets—South Africa, Kenya, and Nigeria. In South Africa alone, a compound annual growth rate (CAGR) of 10.5% is forecast for music streaming subscriptions, with revenues expected to reach R1.1 billion ($58.5 million) by 2027.

READ ALSO: Mzansi: Unveiling South Africa’s Tourism Treasures

Through their music, African artists are not only presenting the richness and diversity of African culture but are also fostering deeper cross-cultural understanding and breaking down barriers.

As the music streaming market expands across Africa, the continent’s influence on the global music scene will only continue to grow. With a new generation of talented artists on the rise, the future of African music has never looked brighter.

The post The rise of African music stars and their global impact appeared first on African Leadership Magazine.

Music has the power to reshape emotions, influence lives, and provide a renewed sense of purpose. In our fast-paced, technology-driven world, where we often rely on quick bursts of dopamine, good music is more essential than ever.

Leading the lineup is the proud son of Benin City, Shallipopi, who teams up with British rapper Tion Wayne for “Forever.” This upbeat Afro-rap fusion showcases the beauty of Afrobeats intertwined with UK Drill. The track celebrates success, the good life, and expresses appreciation for their fans while declaring their achievements.

New Music Friday Musical Refresh Playlist

Next is a collaboration between two different generations of Afrobeats artists who have come together to create something special. Maleek Berry and Ruger present “Lately,” a love song that speaks to commitment and the willingness to go the extra mile for someone special in their lives.

Interestingly, back in 2018, when Ruger was still an emerging artist known as ‘Mikky Drey,’ he sent a direct message to Maleek Berry, seeking help with his music career. Fast forward to 2024, and they are now featured together in a song. Indeed, dreams do come true through the power of music.

DJ Neptune, known as the “Greatness Merchant,” makes a grand return with his third studio album, Greatness III, featuring several top acts in the music industry. The album includes collaborations with Ice Prince, Khaligraph Jones, Magnito, N6, Young Lunya, Ajebo Hustlers, Joeboy, Qing Madi, Erigga, Savage, Ruger, Bayanni, Bruce Melodie, Kidd Carder, L.A.X, Joshua Baraka, Ayanfe, Shoday, Olivetheboy, and Soundz.

READALSO:  New Music Friday: Afrobeats’ Reigns of Supremacy 

Other notable releases this week include Alpha P’s Welcome to the Pack (EP), BhadBoi OML’s Malaika, Wizard Chan’s Time Traveller, Blaq Jerzee’s Esama of Vibes (Album), and the collaborative track “Passport” by Masterkraft, Slimcase & Kashcoming. Also featured are Kida Kudz with “Jumping, Bumpin,” Fiokee & Johnny Drille’s “No Way Remix,” Victor AD & 2Baba’s “See God,” Tolani’s “Crybaby,” Bella Alubo’s “Hardest Babe,” and Tomi Agape’s “Say Please.”

So, sit back, relax, and enjoy this eclectic mix of Afrobeats, Hip-hop, Pop, and other genres that make up this rich musical feast.

The post New Music Friday Musical Refresh Playlist appeared first on African Leadership Magazine.

Music: The Rhythmic Heartbeat

Music holds a central place in Burkinabe culture, serving as a powerful medium for community expression and cultural preservation. The country’s musical traditions are deeply rooted in its ethnic diversity, which includes groups such as the Mossi, Bobo, Lobi, and Gourmanché. Traditional music in Burkina Faso is characterised by its use of various instruments, including the balafon and djembe. These instruments are central to the traditional rhythms and songs that accompany ceremonies and festivals.

Music: The Rhythmic Heartbeat

According to the Burkinabe Ministry of Culture, approximately 1,200 traditional music ensembles are active across the country, participating in cultural events and festivals (Burkinabe Ministry of Culture, 2023). The enduring popularity of traditional music is evident in festivals like FESPACO (Pan-African Film and Television Festival of Ouagadougou) and the Festival de la Musique du Sahel, which showcase the country’s musical heritage to an international audience.

 

In recent years, Burkina Faso’s contemporary music scene has experienced significant growth, with artists such as Sina H and Troupe Benkadi gaining both local and global recognition. This modern wave of music often blends traditional rhythms with genres like reggae, rap, and pop, reflecting a dynamic evolution in the country’s musical landscape. The 2024 Burkinabe Music Industry Report highlights a 15% growth in the industry over the past five years, driven by digital consumption and global collaborations. Platforms such as YouTube and Spotify have been instrumental in expanding the reach of Burkinabe artists.

 

Masks: Faces of Ancestors

Masks are a crucial aspect of Burkina Faso’s cultural heritage, frequently used in ceremonies, rituals, and festivals. These masks, intricately carved from wood and adorned with feathers, beads, and other decorations, represent various spirits, ancestors, and deities, and are believed to possess supernatural powers.

 

Among the most famous masks in Burkina Faso are the “bwa” masks, found in the northern part of the country, distinguished by their elongated faces and elaborate headdresses. Other notable masks include the “gre” masks from the south, known for their vibrant colours and geometric patterns. Recent studies indicate that there are over 300 distinct types of masks in Burkina Faso, each associated with specific cultural practices (National Museum of Burkina Faso).

Masks: Faces of Ancestors

The craftsmanship involved in mask-making is highly esteemed, with artisans dedicating significant time and effort to creating intricate designs. However, traditional mask-making is under threat from urbanisation and modernisation. Organisations such as the Burkinabe Cultural Heritage Foundation are striving to preserve these traditions by training young artisans and promoting the cultural significance of masks. International exhibitions and collaborations further help to raise global awareness of Burkinabe masks, underscoring their artistic and cultural importance.

 

Mud Architecture: A Testament to Ingenuity

Mud architecture is a hallmark of Burkina Faso’s architectural heritage, characterised by the use of locally sourced materials such as clay and straw. This traditional building technique, noted for its sustainability and aesthetic appeal, is exemplified by structures like the Great Mosque of Bani in Djibo. Built entirely from mud bricks, the mosque is renowned for its impressive minarets and intricate wall designs and is recognised as a UNESCO World Heritage site.

Mud Architecture: A Testament to Ingenuity

Recent data from the Burkinabe Ministry of Urban Development indicates that approximately 60% of rural housing in Burkina Faso utilises traditional mud-building techniques. Despite the increasing prevalence of modern architectural styles in urban areas, there is a growing movement to incorporate traditional mud architecture into contemporary designs. This trend reflects a commitment to maintaining cultural heritage while promoting sustainable building practices.

 

However, mud architecture faces challenges, including vulnerability to erosion and the impacts of climate change. The Burkinabe National Institute for Architectural Research reports that increased rainfall and temperature fluctuations are causing deterioration in some traditional mud structures. In response, preservation efforts are being made, including research into more resilient building techniques and the promotion of sustainable construction practices.

 

Burkina Faso’s music, masks, and mud architecture collectively embody a vibrant cultural heritage that continues to evolve while maintaining deep connections to the country’s historical roots. The ongoing appreciation and preservation of these traditions are crucial for sustaining Burkina Faso’s rich cultural identity and ensuring that its cultural treasures remain a source of pride and inspiration for both local and global audiences. Through recent developments and international recognition, Burkina Faso’s cultural heritage is being celebrated and preserved for future generations.

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]]> https://www.africanleadershipmagazine.co.uk/new-music-friday-african-sounds-ignite-the-world/ Fri, 23 Aug 2024 11:43:02 +0000 https://www.africanleadershipmagazine.co.uk/?p=62713 The flames of New Music Friday are reignited again. This time there is an assembled host of horsemen and women of African music, bringing wonders to the world of lyrics,.

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]]> The flames of New Music Friday are reignited again. This time there is an assembled host of horsemen and women of African music, bringing wonders to the world of lyrics, tunes, and sounds.

 

The world of music will feel the goodness of Afrobeats, R&B, Hip-hop, Amapiano and other musical bounties of Africa. The first man on the line is the sad boy of Afrobeats Omah Lay proscribed as the progenitor of ‘Afro depression’ with his ‘Moving’ single that showcases his impressive production with catchy beats and melodic instrumentation. It highlights Omah Lay’s artistic development and musical talent.

 

Next is Alpha P, ably guided by Nigerian Hip-hop icon Olamide, who offers his knowledge and many years of experience in the game to the amazing tune ‘W’. Nigerian producer Thisizlondon does well with crafting the beat, reminding us all why he is still one of the best producers in Africa.

 

Prepare for the ensemble cast of Burna Boy, Coldplay, Little Simz, Elyanna and Tini as they bring life to ‘We Pray’ which promises to speak to the hearts and souls of all listeners.

 

Odumodublvck and Shallipopi reunite again on ‘Juju’ and they are not alone on this one as Smurlee gives them a worthy assist. They hope to recapture the spark they attained with their previous smash hit single ‘Cast’ which generated so many returns.

 

Other hitters include Oxlade & Fally Ipupa – Ifa, Phyno & Aguero Banks – Hero, DarkoVibes – Bend Your Knees, Konstance – In The Beginning (EP), Guchi – No touching, Majeeed – Will I?, Kida Kudz – W.A.B, Bims & Zlatan – Amapiano Remix and Krizbeatz, Fave & Joshua Baraka – Touch Me.

 

This collective promises to bring joy, substance, relaxation and a refresh of your musical playlist. Do take time to consume these new offerings of music as we anticipate another run of sounds next week.

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]]> https://www.africanleadershipmagazine.co.uk/empowering-voices-why-africa-must-invest-in-media-platforms/ Fri, 23 Aug 2024 09:39:08 +0000 https://www.africanleadershipmagazine.co.uk/?p=62702 The fourth estate of the realm is an institution that can never lose its place in society, no matter the time or age. Humans, since the dawn of time, have.

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]]> The fourth estate of the realm is an institution that can never lose its place in society, no matter the time or age. Humans, since the dawn of time, have always participated in the medium of communication for the survival of humankind. Africa’s contribution to the growth of human communication can never be overlooked, as it remains the cradle of civilisation.

 

The media became a phenomenon after Johannes Gutenberg invented the printing press in the 15th century, which allowed for the mass production of written materials. Friedrich Koenig took this invention a step further by industrializing it in the early 1800s, which significantly increased media accessibility.

 

Everyone must recognise the significant role played by the media in shaping perceptions and influencing the flow of information across various platforms. The media, for all intents, has been used by the West for decades to propagate negative connotations and images about Africa.

 

Proscribing it as the ‘dark continent’ where wars, famine, corruption, coups, evil, death, poverty and hopelessness thrive. The West has made use of all the available weapons in its arsenal to portray videos of poverty on television, written words of doom in magazines, and newspapers, messages of peril on radio and the glamorisation of gang violence, illicit drug use, sexual immorality in all forms of entertainment. The online space is also not left out in this mission of destruction.

 

According to the executive director of Africa No Filter, Moky Makura, “Africans are very reliant on global media outlets to tell our own stories,” She contends that tales about Africa are frequently presented through the prisms of five themes: illness, poverty, conflict, corruption, and incompetent leadership. “Those are the stories that most foreign media outlets cover and share with their global audience,” she said.

 

A report conducted by Africa No Filter in partnership with the Africa Center New York and the University of Cape Town examined the portrayal of Africa in the world’s most reputable news sources. The Global Media Index for Africa is the largest manual study of media analysis ever conducted for an African media index, it assessed and ranked online news stories of the 20 leading news providers that offered primary coverage of Africa for the world.

 

Over six months, the study examined over 1,000 articles, grading them on four main criteria: topic diversity, source range, geographic coverage, and reporting depth. This thorough investigation showed that the way that the international media covers Africa has to be improved.

 

The report highlights a troubling pattern: the stories frequently exclude the perspectives of ordinary Africans. Global news favours the opinions of influential local and global elites, including politicians, specialists, national leaders, and international organizations. Generally, there is a lack of focus on ordinary individuals and historically marginalized groups such as young people, women, and traditional leaders. This draws attention to a recurring problem: the world media still views Africa as a homogenous continent, failing to adequately convey its tremendous diversity.

 

Themes of deprivation, corruption, and political unrest dominated African stories over time. Few of the internet articles under analysis discussed positive advancements in fields like innovation, technology, culture, and the arts. All these data point to the need for Africa to employ more media platforms to tell her amazing stories of excellence, ingenuity and pride. It is important to note that each continent has its peculiar challenges and there are sad stories about Africa that need to be told for change to come, but great innovations are also coming out of Africa that the world should be aware of too.

 

Africa is more than a single-story told through the lens of Western media. It has culture, creativity, science, education, music, fashion and most of all, it has the soul of this earth as it is embedded with treasures that will continue to determine the pace of industrialisation, globalisation and advancement of the human race.

 

More platforms need to arise in Africa and be the ambassadors of the media on the global stage. These gatekeepers would serve as the alternative to those negative stereotypes and news about Africa. It is time for Africa to recruit more hands to tell its stories, for if we don’t tell our stories others will and in most cases, tell them from a place of great bias that does nothing but harm the brand of Africa.

 

The future is going to be shaped by the voices of the media, its consumption by the audience and the after effects it will have in all areas of life. So concerned governments, individuals and institutions should rise to the occasion and be a promoter of Africa.

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