Stio is apparel we are confident you will live in, in both the epic and everyday moments of your outdoor life.

Our Roots

Stio was founded to inspire connection with the outdoors through beautiful, functional products infused with mountain soul. We draw inspiration from our everyday immersion in life here in Jackson Hole: days on local rivers, trails and Teton summits. Technical performance, quality and versatility are hallmarks you’ll find in every piece of apparel we make, be it intended for epic alpine pursuits or the quieter moments of the mountain life.

Our Values

We Are Caretakers

We live and love the mountain life, and as such see ourselves as caretakers of the resources that provide it. Internally that means we use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. Externally it means we do our part locally and nationally to advocate for conservation and sustainability.

You Can’t Improve On Nature

We think that outside is the best side, and that time outside is time well spent. While we spend our fair share of time in front of monitors, in meetings and on the phone, there’s no substitute for fresh air, rolling singletrack and untracked lines of fresh snow. Our best ideas come from moments outside, immersed in our environment.

Innovation

Our industry is full of companies doing things the same way they’ve done for years. We’re looking for progress, and that’s reflected in everything from our direct-to-consumer business model, to our distinct, modern take on classic fashion. Yes, we have a few stand-by’s (who doesn’t have a favorite pair jeans they won’t let go of), but we’re also going to bring you freshness, every single season.

Balance is Key

We’re into empowerment and the freedom of choice that comes with it. For us that means work and play, every day. That might mean hitting the Town Pump bouldering comp, dawn patrol on Teton Pass before work, or leading the charge on the family snow fort. It’s fulfilling, experiential life we’re looking for, and balance makes it happen.

The Story Behind Our Logo

The whitebark pine is an intrinsic part of the greater Yellowstone ecosystem and its cone is a reflection of nature's perfect design. Our logo reminds us every day that we need to help protect the places we love and every action, big or small, makes a difference.